Nice to meet you! I am Helena Ekström, a Creative lead and Senior Copywriter experienced in building global brands and driving and directing creative processes from ideas to execution. I develop brand stories through insight-driven strategies and concepts, 360 campaigns and content with the ambition to bring beautiful ideas to life that move the world.

As a hybrid creative, I apply my love for words and eye for visual details and creatively direct teams in production and post-production. With a progressive and strategic mindset, I will bring a fresh point of view and a creative vision. My passion for creative excellence in all phases of the brand journey will define, evolve and amplify. The vision is always to connect brands and audiences with compelling storytelling, engage with culture and build communities.

I am educated at Berghs School of Communication, thrive in a fast-paced global environment, and have lived and worked in London, New York and Shanghai, with Stockholm as my current base. + 15 years in the industry.

Psst…I also do styling/costume design and Creative direction within fashion projects: helenaekstrom.com

Let´s transform creativity into growth together!

helena@sugarstories.se +46-705-305412